March 2017 Newsletter

The BreadTalk Group News


Engaging Employees Proactively

Our first BTG employee Town Hall was held on Friday, 20 January at the IHQ head office. More than 50 senior managers were present as our Chairman, Mr. George Quek; Managing Director, Mr. Henry Chu; and fellow panelists shared interesting business insights from the Group and the respective divisions.

Another “first” for BTG was the use of a live Q&A platform during the Town Hall which encouraged more active participation with the attendees by allowing them the option of submitting their questions anonymously via their mobile devices.

Following by the success of our inaugural Town Hall, we organized another 2 sessions; in Shanghai and Bangkok to continually connect with our employees and empower them to make a positive difference in their respective locations.

For the full list of questions and responses for the respective Town Halls, please click on the links below:

Singapore – Friday January 20
Shanghai – Wednesday March 8
Thailand – Tuesday March 14

Long Service Award

Amidst much fanfare and encouraging cheers, 28 colleagues were presented their 5, 10, and 15 year Long Service Awards by their divisional CEOs and Mr Quek and Mrs Quek. It was a heart-warming session where these colleagues were individually recognized for their hard work and dedication over the years.

Do you spot any familiar faces?

Please click here to view all photos.

Delivering buns of love and warmth

BreadTalk Bakery Division CEO Mr. Tan Aik Peng and Mondial du Pain 2015 Champion Chef Johnny Chen delivered buns of love and warmth to the children of Qing Chong Quan training centre for children with special needs on Friday, January 6 2017. Established in October 2004, Qing Chong Quan is a non-profit organisation whose vision is to help autistic children lead independent lives.

BreadTalk Group believes in giving back to the communities that we are a part of through employee volunteerism and community interaction.

During the lively afternoon session, BreadTalk employees participated in simple but engaging games with the children and presented them with two exquisitely designed pillows named “Wufu Harvest” and “First Love”. These were award winning creations by Mondial du Pain 2015 Champion Chef Johnny Chen. The children were thrilled beyond measure upon receiving these gifts and it concluded a meaningful afternoon for all.

5 minutes with Mr. Cheng William

Q: You shared about your personal journey. What is it about the Food & Beverage industry that attracted you from day 1?

I grew up in Singapore in the 70s, a time when local cuisine was authentic and yet to be exposed to overseas influences. I was curious about how delicious food was whipped up in kitchens around the island, and, growing up in a challenging environment, my family had difficulties in making ends meet; let alone enjoy good food daily. I remember looking forward to a hot bowl of noodles or quick wanton snacks with my friends after school.

After National Service, I got to know about an F&B Operations opening in a food court and managed to clinch the job. The role was pivotal to my F&B career - it allowed me to work directly with F&B veterans who imparted wisdom on how to navigate F&B operations and business strategy. I had the opportunity to hear and learn from different stall owners as they share their life values and stories with me. I looked forward to every interaction, talking to stallholders and customers alike, to find out their feedback and how we can improve as a food court. To me, a food court can be likened to a melting pot of cultures, a replica of the Singaporean society.

This grew into a life-long career, and under BreadTalk Group’s Chairman, Mr. George Quek’s leadership, I embraced the notion that the food court was more than a place for hungry individuals to meet their needs; it has the potential to be a place of lifestyle and leisure.

Fast forward to today, I am challenging myself everyday on how the Din Tai Fung team and myself can constantly innovate to create uniquely satisfying experiences for every customer that walks through our doors.

Q: What is your comfort food?

After a long day at work, my meal of choice would be enjoying a heartwarming bowl of Teochew porridge. To me, these are the little fortunes in life that sustain me through my hectic and busy work schedule. Not only are these dishes delicious, they constantly remind me on the importance of staying humble and extending a helping hand to colleagues, friends and relatives in need.

What’s happening @ BreadTalk Group

Chairman's Club

Congratulations to the newly minted members of our Chairman’s Club! The Chairman’s Club comprises of our top performers in the Singapore Bakery Team, where club members are rewarded for their hardwork and dedication with an incentive trip to Shanghai.

As a global organisation, our colleagues from Singapore met and interacted with our Chinese counterparts. In the last few days, we shared best practices, ideas and forged new friendships amongst us.

Our club members had the privilege to dine and mingle with our Senior Management team which included our Chairman, Group CEO and Group MD.

Here at BreadTalk Group, we recognize and celebrate talents with dedication. Here’s one for those who made it happen – thank you and keep up the good work

Singapore 1000 Sales / Turnover Growth Excellence Award – DP Group SG

This award recognises top performing companies with breakthrough business performance in Singapore for 2016. There are a total of 8 categories namely; Commerce-Retail, Commerce-Wholesale, Finance, Hospitality / F&B, Information & Communications, Manufacturing, Services and Transport / Storage.

BreadTalk Group won the Singapore 1000 Sales / Turnover Growth Excellence Award for 2016 for Hospitality / F&B category. In addition, we improved our overall ranking by 25 places; to finish at 682nd position out of 1,000 companies.

Randstad Top 75 Employers in Singapore

This award surveyed more than 5,000 job seekers in Singapore in 2017 to identify companies that are positively perceived by them; through an array of attractiveness factors; salary, benefits, work atmosphere and job fulfillment. BreadTalk Group was rated highly by survey respondents for our positive, highly empowering work environment with numerous career development opportunities; underlined by our stable reputation in the F & B industry. This award will further motivate our HR team to continually work towards our goal of ‘Employer of Choice’ in Singapore in 2017.

HRM Winners

Our heartiest congratulations to Alicia Cher and Alphy Ng, finalists for the HRM Awards! While they missed out on the awards, we want to take this opportunity to laud their contributions and HR professionalism.

What’s happening @ Bakery?

Please Let Us Know If You Don't Require A Bag

A question a day keeps pollution at bay. Since May 2016, BreadTalk has initiated a go-green effort at all BreadTalk outlets with our outlet staffs proactively asking our customers if they need a plastic bag carrier. With overall sales growth driving us ahead, this thoughtful effort from our staffs has generated an encouraging result as we see a 3% reduction of plastic carrier bags for the same time period. The momentum of our sustainability effort as a corporate citizen continues in March with non-profit organisation World Wildlife Fund (WWF) which we are a proud sponsor for their Run For Wildlife 2017 this 25-Mar, in conjunction with Earth Hour. With our composting project underway with Overseas Chinese bank of China (OCBC) and Yu Neng Primary School, BreadTalk is working towards a responsible corporate citizen - securing a better, sustainable future and home for the next generation.


Our International Franchise has a good start into the year with 3 new outlet openings around the region. Our largest franchisee BreadTalk Indonesia continued its strong momentum with its 161ststore opened at Hollywood Junction on 8th January, expanding its footprint across the major cities. BreadTalk Cambodia opened its 5th store within 3 years of this new region in the culturally rich capital Phnom Penh on the same week; whilst BreadTalk Thailand, with a total of 37 of outlets has expanded its presence outside Bangkok to open its first store at Pattaya Centra Marina on 1stFebruary. With massive population inflow from tourism and fast-growing community of foreign retirees living in Pattaya, the opportunity and growth for Thailand market is promising ahead.

This March, we will be breaking new territory with our inaugural BreadTalk store in Myanmar at Junction City – a mixed-use development which will also comprise the five-star Pan Pacific Hotel, Grade-A offices, a state-of-the-art shopping mall and residential towers, owned by our partner Shwe Taung group. “With a growing middle class and rising retail consumption, there are immense growth opportunities for BreadTalk in Myanmar. With the commitment and strengths of our partner, the Shwe Taung Group, we are confident that BreadTalk will introduce a new lifestyle of bread appreciation among the soaring middle class in this emerging market.” Said Mr Tan Aik Peng, Chief Executive Officer, Bakery Division.

BreadTalk launches Apple Le Pie

An Apple Lè Pie a day keeps you light-hearted all day! BreadTalk continues to innovate and excite with the launch of a new creation - Apple Lè Pie! Making its successful debut at BreadTalk Chinatown Point on Dec 16 2016, the store was partially-retrofitted with an Apple Lè Pie specialty store and spruced with eye-catching apple displays to enhance the overall shopping experience. Baked fresh on premise, the pies were an instant hit with customers for its combination of tangy-sweet New Zealand apples and smooth custard cream made from 100% Hokkaido Milk. “Very delicious and not too sweet” was a pleasant feedback garnered across the public and media. Over 8500 Apple Le Pies were sold in the first week of launch, generating almost 60% incremental revenue for the store. Catering to such overwhelming response, our pies are now made in easy snacking portions, increasingly available across selected BreadTalk stores islandwide.

The New Tea Series at Toast Box Singapore

Toast Box invites customers to come “找茶” with the launch of its 3 new tea based cold beverages – Orange Summer Tea (桔子找茶), Calamansi Zest Tea (柠檬找茶) and Kopi Jelly Milk Tea (咖啡找茶) at selected outlets. An exclusive 2 hours promotion which the drinks are sold at $1, the response was overwhelming with more than 1,000 cups sold at some locations within the 2 hours. 快来找茶!

Toast Box Hong Kong wins “U Favorite Fast Food Restaurant”

Congratulations to Toast Box Hong Kong on winning the “U Favorite Fast Food Restaurant” in the 2017 U Favourite Food Awards presented by U Magazine. In its 10th year, this award is one of the most prominent dining events in Hong Kong and the winning restaurants are voted by celebrities and food critics. Being able to attain this award for the 5th consecutive year is a strong recognition of our efforts in maintaining quality food and service standards.

What’s happening @ Restaurant?

Din Tai Fung launches new sauces for CNY

With its newly launched exclusive Taiwan sauces and in the spirit of festivities, Din Tai Fung launched its very own music video early this year, featuring its chefs rapping. Written and recorded by Din Tai Fung Singapore’s very own talented chefs, the rap video has garnered over 10,000 views and counting, and presents Din Tai Fung’s latest additions of exclusively imported Taiwan premium sauces and its simple ways to boost any home-cooked dish. The Taiwanese brand also released two exclusive Chinese New Year recipes in the form of a greeting card; crowd-pleaser Spicy Garlic Prawns with Golden Straw Mushrooms and tender XO Scallops with Asparagus.

Opening of Sō Ramen

There’s a new ramen place in town - Sō Ramen opened its doors at Nex on 31 March 2017 with a weekend 1-for-1 ramen promotion to celebrate the milestone. Choose from five delectable homemade broths (Tonkotsu, Uobushi Tonkotsu, Spicy Tonkotsu, Shoyu, and Miso) that have been simmered for hours to bring out their rich flavours, and three types of noodles made with premium wheat flour for a smooth springy texture. This is one ramen dining experience we can’t wait to share!

What’s happening @ Food Atrium?

Qibao – Shanghai Old Street

Situated on B1 basement of qibao wanke 七宝万科shopping mall with its Old Shanghai street concept, the 1,700sqm outlet with over 400 seats is a fascinating place, offering the best of Shanghai delicacies from 20 tenants such as the classic popular Shanghai xiao long bao, fried dumplings, pork chop and rice cake. The outlet theme and aesthetic is further enhanced with mottled paint, dilapidated walls and patriotic slogans which make the place truly come alive!

Disney – Peranakan

Situated in the Shanghai Disney town, Food Republic has created a dining space evocative of the Peranakan culture. Customers can expect to savour specialities from 8 stalls, such as Singapore Hainanese chicken rice, Japanese udon noodles, Korean traditional bibimbap…


First opened in 2006, Food Republic Vivocity underwent a recent facelift to bring you a refreshed look with its high-ceiling now illuminated with hundreds of brightly lit lanterns, giving diners the feeling of being in a buzzing old Chinese street and recreating an atmostphere of nostalgia. The refreshment also introduced over 30 stalls and mini-restaurants including well-regarded brands such as Hok Kee Authentic Hong Kong Noodle (winner of Hong Kong Top 100 cuisine), Guan’s Mee Pok (founded in 1973) with its 3rd generation recipe and Peramakan, serving true-blue Nyonya homemade pastries and cuisine.

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