Our Pioneer Years

2000

July 2000

1st BreadTalk outlet opens at Bugis Junction, Singapore

Launches its signature Flosss bun with spiralling long queues

George Quek targets to open 10 BreadTalk outlets in 3 years

2001

2001

Receives more than 1000 international franchise enquiries for BreadTalk

2002

2002

BreadTalk receives the SPBA Most Promising Brand Award and is voted by consumers as Most Popular Brand

George Quek wins the Entrepreneur of the Year Award (ASME and the Rotary Club)

2003

2003

BreadTalk Group Limited is listed on Sesdaq, on Singapore Exchange

First overseas outlet opens in Jakarta, Indonesia

Sets up PRC’s Headquarters and opens first outlet in Shanghai

BreadTalk receives the Singapore Prestigious Brand Award Distinctive Brand Award (Distinctive Brand Award)

Towards Good Food and Great Experiences

2004

2004

Brings in Din Tai Fung – Ranked one of the World’s Top Ten Best Restaurants by The New York Times and creates a craze for xiao long bao with 2-hour queues

BreadTalk is a winner in the Design for Asia Award, Hong Kong Design Centre

BreadTalk receives the Singapore Prestigious Brand Award (Silver Award)

2005

2005

Launches Food Republic Wisma Atria, Singapore – The first thematic Food Atrium with 1960s street hawker fare

Launches the first Toast Box with its signature Nanyang kopi and thick toast

Wins the Gold Award and the Citi Business Regional Brand Award, Singapore Prestigious Brand Award, for brand success in foreign territories

2006

2006

George Quek wins the Emerging Entrepreneur Category of the Entrepreneur of the Year Awards 2006, organized by The Business Times and Ernst & Young

Receives the Five Star Diamond Brand awarded by the World Brand Laboratory in Shanghai, PRC

2007

2007

1st Food Republic opens in Kuala Lumpur’s Pavilion Shopping Centre, Malaysia

BreadTalk celebrates its 100th store worldwide opening in Shanghai, PRC

2008

2008

Food Republic is the Overall Winner of Promising Brands in Singapore Prestigious Brand Award

Launches The Icing Room for young adults to engage in Design-It-Yourself cakes

Launches brand new design concept store at CityLink Mall – New design to be rolled out internationally

BreadTalk opens inaugural stores in Oman

2009

2009

BreadTalk inks a 12-Country Middle East Master Franchise agreement with Bahraini partner, Pan Arabian Gourmet

BreadTalk puts Singapore on the world retail map as it emerges as finalist in the Emerging Retailer of the Year Category at the World Retail Awards, Spain

BreadTalk is listed by Brand Finance, an international, independent asset valuation company as one of the Top 100 brands in Singapore

Launches Bread Society – An artisanal bakery at ION Orchard showcasing Euro and rustic bakery recipes

BreadTalk Group Limited transfer of listing to the SGX Mainboard (11 June 2009)

Partners with Japanese partner – Sanpou Group to launch RamenPlay

Toast Box is the Overall Winner of Promising Brands in Singapore Prestigious Brand Award

2010

2010

Our senior management team toasts to many good years!

Celebrates 10 years of innovation with 7 brands, 448 outlets spanning 15 countries in Asia and the Middle East

2011

2011

Ground breaking ceremony of International Headquarters Building

BreadTalk is awarded the Singapore Prestigious Brand Award, Regional Award and voted Most Popular Brand

Creating Shared Value

2012

2012

Global Launch of BreadTalk Gen4 concept, Shanghai

Launch of 70-year Thye Moh Chan confectionery

Winner of Five Star Diamond Award, World Brand Laboratory , Shanghai

2013

2013

June – Moving into our new Headquarters

Winner of “Most Successful Design”, Shanghai BreadTalk

Mr George Quek wins “Business Personality of the Year”, Midas Touch, Singapore

2014

2014

BreadTalk Group's presence can now be felt in 16 territories around the world with more than 800 outlets across 8 brands.

First Singaporean Brand to win "Growth Market Retailer of the year" at World Retail Awards 2014, held at the prestigious Salle Wagram in Paris.

2015

2015

BreadTalk’s new global concept store launches at VivoCity, Singapore – Celebrating natural goodness, baking artistry and digital engagement for consumers

BreadTalk, Toast Box, Food Republic and Din Tai Fung consecutively tops Influential Brands survey 2013-2015

2016



2016

BreadTalk Group forges joint venture to enter United Kingdom with Din Tai Fung restaurants

BreadTalk signs agreement to enter Myanmar market

Food Republic, Toast Box and BreadTalk fly the Singapore flag at Disneyland Shanghai

BreadTalk Singapore collaborates with Mondial Du Pain 2015 Champion (World Bread Champion) Masterchef Johnny Chen for a special bread collective

2017

2017

BreadTalk clinched the World Branding Awards for the third time in 3 years as the sole bakery representative from Singapore

BreadTalk and Din Tai Fung clinched the Influential Brands Award for the fourth consecutive year in 2017

BreadTalk opened our first Myanmar outlet at Junction City Mall in Yangon on 10 May 2017

ToastBox opened our first outlet in Terminal 3 of Soekarno-Hatta International Airport, Jakarta in May 2017.

BreadTalk Group partnered with Song Fa Holdings on 3 July 2017 to bring their renowned Teochew Bak Kut Teh cuisine to China and Thailand

BreadTalk Group launched our newest division; 4orth Division to create new concepts and foster partnerships with established brands

4orth Division successfully completed the conversion of all five RamenPlay outlets to Sō Ramen restaurants in Singapore in September 2017