The BreadTalk Group answers the call to preserve rich Teochew culture, especially by resonating with the younger audience.

Encouraged by the successful revival of over 70 year old heritage bakery Thye Moh Chan in 2012, the Group actively supported the biennial Teochew Festival 2014 which saw more than 100,000 visitors. A first-of-its-kind event, the festival brought glimpses of exquisite crafts, performing arts and sumptuous cuisine to life across 30,000 square feet of at the Ngee Ann City Civic Plaza. Besides intricate pastries from Masterchefs at Thye Moh Chan, the Food Republic team supported the Teochew Food Street which showcases the signature delicacies from local and overseas vendors all the way from Swatow in China.